Aberavon Rugby Football Club is delighted to announce a new partnership with Port Talbot-based sportswear company Noir Bear, who will become the club’s official kit and merchandise supplier.
The partnership brings together two organisations with deep roots in Port Talbot and marks an exciting new chapter as the Wizards prepare to celebrate their 150th anniversary season in 2026/27.
Founded and operated by former Wales international Richard Hibbard and Dale Bowen, Noir Bear has rapidly established itself as a leading supplier of high-quality sportswear and apparel. Through the partnership, Noir Bear will provide Aberavon’s official playing kit, training wear and club shop merchandise throughout the landmark anniversary year and beyond.
The collaboration reflects a shared commitment to the local community, excellence and pride in representing Port Talbot on a national stage.

Aberavon Head Coach Chris Davies welcomed the partnership, highlighting the importance of working with local organisations that share the club’s values.
“This partnership feels like a natural fit for everyone involved. Aberavon RFC and Noir Bear are both proud Port Talbot organisations with strong connections to the local community, and that’s something we wanted to embrace as we enter our 150th anniversary season.
“Richard, Dale and the team have built a fantastic business and we’re excited to work alongside them. The quality of the products, their ambition and their understanding of what this club means to the town made them an outstanding partner for us.
“As we celebrate 150 years of Aberavon Rugby, it was important that we looked to create partnerships that reflect our identity and our future. We are looking forward to launching some exciting new kit and merchandise ranges for our players, supporters and wider community over the coming months.”
Noir Bear also expressed its pride in joining forces with one of Welsh rugby’s most historic clubs.
“We are incredibly proud of our new partnership with Aberavon RFC. Aberavon is a club steeped in rich history and backed by a loyal community that sits at the very heart of Port Talbot. As a fellow Port Talbot organisation, this partnership holds particular significance for us, bringing together two organisations that share a deep connection to the town and its people.
“We are grateful for the support of the club and the trust they have placed in us to supply their official playing kit and club shop merchandise during their landmark 150th anniversary year. Aberavon RFC has long been an outstanding ambassador for the town, both on and off the field, and we are honoured to play a part in this historic chapter of the club’s journey.
“We wish everyone at the club the very best of luck for the season ahead and look forward to building a successful partnership together.”
Supporters can look forward to the unveiling of Aberavon’s new playing kits and a range of official merchandise ahead of the 2026/27 season, with further details to be announced in the coming weeks.
As the Wizards prepare to embark on their historic 150th anniversary campaign, this partnership represents another significant step forward in celebrating the club’s past while building for the future.


